16 November 2015
OS3 IS RESPONSIBLE FOR THE STRATEGY AND COMPREHENSIVE SERVICE OF THE GRUPA LOTOS S.A. CAMPAIGN
The OS3 agency won the creative contest organized by the LOTOS S.A. group for the organization of a winter promotion at LOTOS and LOTOS Optima stations. During the "Pomaganie przez tankowanie" (Helping by refueling) campaign every liter of fuel means cash assistance to fulfill dreams of little, future drivers.
The first stage of the new socio-image and sales campaign is the preparation of a TV spot starring the rally driver Robert Kubica, who encourages participation in the activity. The spot can be seen in 60 TV stations. A range of POS materials has also been prepared. All LOTOS and LOTOS Optima stations have received special meters indicating how much money has been collected at the moment. In addition, each person refueling their car receives a windshield sticker from the seller and at the same time becomes an ambassador of the activity.
The OS3 agency has also started cooperation with the RMF FM radio, which, during the whole campaign period, will be carrying a special radio program with children talking about their dreams. In addition, presenters inform the audience how much money has already been collected twice a day. Final of the campaign on December 5th.
The LOTOS group, through the “Pomaganie przez tankowanie” campaign, executes its long-term corporate social responsibility strategy, whose main aim is to equalize the social differences among children and adolescents.