30 September 2015
OS3 supports the rebranding of ING TFI
Once again NN Investment Partners, formerly ING TFI, entrusted its marketing communications to OS3. As a result of the separation of insurance and investment activities into NN Group, an entity separate from ING Group, on July 21st Fundusze Inwestycyjne ING changed into Fundusze NN.
At the same time, the ING TFI brand changed into NN Investment Partners TFI. This change will affect all markets, in which the NN financial group operates.
OS3 provides services in support of communication activities informing of the name change and visual identity to NN Investment Partners, formerly ING TFI. OS3’s activities falling under the joint rebranding project were divided into three stages. The first was based primarily on communication aimed at customers, distributors and business partners of the Company. The main aim was to prepare them for the upcoming changes. In the second stage, the agency directed the communication to a wider audience. The campaign was divided into two main pillars, mutually supportive in the execution of set goals. The first consisted in image-building activities aimed at raising awareness of the new brand on the Polish market. The second focused on building the brand at a product level. The final stage o the long-term communication strategy developed by OS3 began on July 21st. When ING TFI inally changed its name to NN Investment Partners TFI.
“We have been cooperating with OS3 Agency for four years. We could always count on the commitment and professional approach backed by experience in the area of marketing and communication strategies of our partners from OS3. I am glad that this time we can work on implementation of a new name and visual identity. ” – Magdalena Markowska, Director of Marketing and Communications in NN TFI Investment Partners said.