- WE FACILITATE DIFFICULT CHOICES -

We prepared and implemented a new product-image website for the Grupa Barlinek.
We took care of the preparation of projects taking into account the strategy, the information architecture and the creative concept. The premise for the www.Barlinek.com website was to refresh the brand's image and provide information on the company in the most intuitive way.

- TASK AND GOAL -

CREATING AN INVOLVING AND FUNCTIONAL WEBSITE

CHALLENGES

  • Increasing the number of inquiries from the web
  • Improving navigation and a more intuitive shopping process
  • Extending the time spent on the site
  • Refreshing the image of Grupa Barlinek

SOLUTIONS

  • New information architecture
  • Intuitive product search engine on a pro-sales platform
  • Modern visualization of the manufacturer's offer
  • Improved interior arrangement system
  • Comprehensive content marketing: advice, inspiration. articles, multimedia
  • Responsive design
  • Platform adapted to 6 European markets:
    Polish, English, Swedish, Russian,
    Ukrainian and Romanian

IMPLEMENTATION

Construction of the site using an advanced interior arrangement system presenting a visualization of the products available from the manufacturer. A platform providing substantive support related to caring for products and their assembly through published articles and videos.

 
 

- INTERACTIVE TOOL -

MULTI-FUNCTIONAL
INTERIOR ARRANGEMENT SYSTEM

 
 
 

RESULTS:

  • The capacity of www.barlinek.com increased to 9 thousand queries per second
  • The bounce rate decreased to 25%
  • Time spent on the site was extended by 10%
  • The number of redirects to subsections increased:
  • Sales +6%
  • Products +11%
  • Interior arrangement tools +6%